SGA Blog

TPAA 2014 Four Year Public Awareness Effectiveness Survey

Texas Pipeline Awareness Alliance members met Tuesday, August 12 at the Energy Transfer offices in Houston, TX, to get the results of the 2014 API RP-1162 Public Awareness –Public Opinion Survey.  Randall Hula, Vice President of Market Strategies International, presented the data findings for Texas.

The goal of the survey is to provide actionable insights into how to enhance outreach efforts to the public to meet the API RP 1162 stated goal of continual improvement. Some of the key findings include:

  • Texas has shown improvements since 2010 in providing information on what to do in an emergency
  • Four out of five respondents report they would be likely to call 811 prior to conducting any excavating or digging on their property
  • Only seven percent of respondents indicate the correct number of days in advance to call 811, respondents are most likely to indicate 4+ days in advance
  • Recall of safety information by the general public has decreased significantly from 2010 to 2014
  • Because pipeline safety is not a top-of-mind concern, communications must be personally relevant to the general public audience
  • Leaving the area first needs to be reinforced in the public’s mind. Nearly two-thirds of the general public would call the gas/pipeline utility operator or 911 before mentioning that they would leave the area upon a suspected pipeline leak
  • The public rates the usefulness of safety information highly, with nine out of 10 indicating they at least glance over or read fully safety brochures

For more information about the 2014 Survey or the Texas Pipeline Awareness Alliance, please visit the website at pipeline-safety.org or contact Erica Yingling at ericay@southerngas.org.

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