SGA Blog

New Program Update: Marketing Excellence Award – Members’ Choice

Each year the SGA Growth & Retention Section Managing Committee opens the exclusive competition of SGA’s Marketing Excellence Awards to members only. The Marketing Excellence Awards program is dedicated to identifying marketing campaigns that demonstrate success with measurable results in Growth & Retention. At the 2017 SGA Management Conference, the committee officially unveiled a reformatted Marketing Excellence Awards Program.

There’s a new award category! At the 2017 Marketing, Customer Experience & Communications Conference (MCEC), the inaugural Marketing Excellence Award – Members’ Choice will be chosen onsite by conference attendees voting live through the SGA mobile app!

What’s changing? Submissions will be entered online; entrants will present live with table top exhibits at MCEC on August 8 from 2:30-4:00 pm. During this time, other conference attendees will be able to hear the latest marketing strategies from these entries, enjoy food, drinks and prizes and finally pick the winner!

Want to submit your company’s program? To enter your company, please complete the registration process and submit forms and material by July 24, 5:00 p.m. CT. All entrants must officially register for the 2017 SGA Marketing Excellence Awards program. The entry fee is $100 and is donated to Freedom Service Dogs.

  • More information and next steps on how to submit can be found here.

Need more help with how to enter? Hear what past judges have to say and watch the What is a Winning Program and How to Submit presentation to learn more! If you have questions regarding the SGA Marketing Excellence Awards program, please contact Veronica Garza.

Previous SGA Marketing Excellence Award Winners (2015-16):

Example of Program Ideas: 

  • Local Government Building Programs
  • New Home Builder’s – Single or Multifamily Programs
  • Extension of Gas Main New Customer Programs
  • Trade Ally New Innovative Equipment Programs
  • Code and Standards Programs
  • Government Regulation Changes
  • Safety and Education Programs
  • Energy Efficiency Programs
  • Social and Customer Assistance Programs
  • Local Legislative Programs
  • Cooling and Heating Programs
  • Water Heating and Efficiency Programs
  • Innovation
  • Manufacture Trade Ally Support Programs
  • Value Added Programs to promote behind the Meter and/or Account Services
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