Public Awareness Operator's Toolkit
Devaney & Associates, Inc., is a full-service advertising,
marketing and public relations agency with extensive RP 1162 experience.
Working closely with both the SGA and Nixon & Associates, we have
created a comprehensive, easy-to-use Operator Toolkit to help SGA members
achieve RP 1162 compliance. Designed for use by LDCs and transmission
companies, our Operator Toolkit offers a series of customizable marketing
and public relations materials that address all key messages and stakeholder
audiences outlined in RP 1162. The kit can stand on its own or serve
as an enhancement to your company’s existing communications efforts.
Available for purchase through the SGA, your Operator Toolkit includes
the following (unless specified otherwise, all materials are designed
for use by both LDCs and transmission companies):
Guidelines on Toolkit Use: Detailed instructions
on how to use, customize, print and distribute your Operator Toolkit
materials.
- Public Service Announcements (PSAs)/Print
Ads: Target the affected public and excavators. Available in several
sizes and in color and black and white.
- PowerPoint Presentations: Four presentations total,
one for each stakeholder audience. Operators can use“template” slides
(included) to customize each presentation.
- Brochure: Covers a variety of key messages
aimed at the affected public, excavators and public officials. Fits
in a letter-sized envelope. Available in color.
- Bill Stuffer: For insertion in a residential consumer’s
natural gas bill. For use by LDCs only.
- Fact Sheet: Targets emergency officials, reminding
them of steps operators take to maintain pipeline safety.
- Posters: Address the affected public and
excavators. Available in two sizes.
- Press Release: Communicates key safety messages
directed toward the general public.
- Contributed Articles: Four articles total,
one for each stakeholder audience. For publication in community newsletters
and trade magazines.
- Key Messages/Talking Points: Newsworthy
messages about natural gas and pipeline safety that operators can
reference when talking to the media.
- Web site: All toolkit materials will be
posted on a password-protected Web site for easy downloading and
printing.



Devaney & Associates can produce a customized
marketing plan for any SGA member. We also can create supplemental
toolkit materials, such as education videos, invitations, direct mail,
Web sites, multimedia, broadcast advertising and assorted collateral
pieces. Please use the above contact information to learn more about
these options.
Operator's Toolkit |
| Course Fees |
$3000.00 |
| |
| There is a $15 shipping charge for each order. Sales
tax of 8.25% will be applied to all orders from Texas. |