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Public Awareness Operator's Toolkit

Devaney & Associates, Inc., is a full-service advertising, marketing and public relations agency with extensive RP 1162 experience. Working closely with both the SGA and Nixon & Associates, we have created a comprehensive, easy-to-use Operator Toolkit to help SGA members achieve RP 1162 compliance. Designed for use by LDCs and transmission companies, our Operator Toolkit offers a series of customizable marketing and public relations materials that address all key messages and stakeholder audiences outlined in RP 1162. The kit can stand on its own or serve as an enhancement to your company’s existing communications efforts. Available for purchase through the SGA, your Operator Toolkit includes the following (unless specified otherwise, all materials are designed for use by both LDCs and transmission companies):

  • Guidelines on Toolkit Use: Detailed instructions on how to use, customize, print and distribute your Operator Toolkit materials.
  • Public Service Announcements (PSAs)/Print Ads: Target the affected public and excavators. Available in several sizes and in color and black and white.
  • PowerPoint Presentations: Four presentations total, one for each stakeholder audience. Operators can use“template” slides (included) to customize each presentation.
  • Brochure: Covers a variety of key messages aimed at the affected public, excavators and public officials. Fits in a letter-sized envelope. Available in color.
  • Bill Stuffer: For insertion in a residential consumer’s natural gas bill. For use by LDCs only.
  • Fact Sheet: Targets emergency officials, reminding them of steps operators take to maintain pipeline safety.
  • Posters: Address the affected public and excavators. Available in two sizes.
  • Press Release: Communicates key safety messages directed toward the general public.
  • Contributed Articles: Four articles total, one for each stakeholder audience. For publication in community newsletters and trade magazines.
  • Key Messages/Talking Points: Newsworthy messages about natural gas and pipeline safety that operators can reference when talking to the media.
  • Web site: All toolkit materials will be posted on a password-protected Web site for easy downloading and printing.

Devaney & Associates can produce a customized marketing plan for any SGA member. We also can create supplemental toolkit materials, such as education videos, invitations, direct mail, Web sites, multimedia, broadcast advertising and assorted collateral pieces. Please use the above contact information to learn more about these options.

Operator's Toolkit
Course Fees $3000.00
 
There is a $15 shipping charge for each order. Sales tax of 8.25% will be applied to all orders from Texas.