Handling the Media During Pipeline Emergencies

In 1981, Southern Gas Association, in cooperation with Robert A. Knowlton and Associates of Houston, Texas, developed a videotape program to show gas pipeline, distribution and service personnel how to handle the news media during an emergency. This video, The Media, Emergencies and You! went on to become the most successful and widely used program of its kind.

Today, decades later, Knowlton & Associates has produced an all-new, updated media relations training program for the natural gas industry entitled Handling the Media During Pipeline Emergencies.

Pipeline recreates an actual field emergency, in this case a third party's accidental puncture of a gas main in a residential area. The program includes a comprehensive participant's manual and illustrates and explains 28 typical mistakes in dealing with on-scene news media. Most importantly, this new program clearly explains and demonstrates a prove nine-point system for reducing the risks encountered during an interview.

This video shows you:

• How to confidently provide a proper overview of the facts;
• What to say in an interview and what not to say;
• How to diplomatically sidestep dangerous questions and end an interview when you decide to;
• How to diplomatically avoid an interview entirely, if necessary.

A contractor accidentally punctures a gas main in a residential neighborhood. It's the most common type of gas industry accident and yet a gas company supervisor digs a hole for his company when he talks to the news media about it.

Are your personnel prepared?

This simple training system has been used for over 15 years by major corporations in the United States and Canada. It recognizes that crises are rare, and field employees usually do not have the skills necessary to effectively deal with a media interview. The training system is so logical and easy to apply that your employees will be able to put it to use months or even years later.

In a single session you will learn

• What the most common mistakes are in a news interview:
• Who a company spokesperson should be and what is expected of him or her during a crisis
• How to end an interview when YOU decide to
• What the community deserves from you and what the media are hoping for;
• How to take control of an interview in a positive non-adversial way;
• How to recognize troublesome, no-win questions and diplomatically avoid answering them

What the program includes

In addition to the videotape, each program includes a participant's manual and a detailed media relations pocket guide. This guide is an excellent source for quick reference and details may of the points brought out in the program. One free guide is included with each program purchase.

Pricing

Standard Pricing (Non-SGA members)
Video	$495.00 each
Additional copies of media guide	$19.95 each
Special Discounted Pricing (SGA members only)
Video	$395.00 each
Additional copies of media guide	$19.95 each
There is a $15 shipping charge for each order. Sales tax of 8.25% will be applied to all orders from Texas.