Handling the Media During Pipeline Emergencies

Program Over-View

"Handling the Media During Pipeline Emergencies" recreates an actual field emergency, in this case a third party's accidental puncture of a gas main in a residential area. The program includes a comprehensive participant's manual and illustrates and explains 28 typical mistakes in dealing with on-scene news media.

This program recognizes that crises are rare, and field employees usually do not have the skills necessary to effectively deal with a media interview. The training system is so logical and easy to apply that your employees will be able to put it to use months or even years later.

Most importantly, this program clearly explains and demonstrates a prove nine-point system for reducing the risks encountered during an interview.

This Video Shows You

• How to confidently provide a proper overview of the facts;
• What to say in an interview and what not to say;
• How to diplomatically sidestep dangerous questions and end an interview when you decide to;
• How to diplomatically avoid an interview entirely, if necessary.

In a Single Session You Will Learn

• What the most common mistakes are in a news interview;
• Who a company spokesperson should be and what is expected of him or her during a crisis;
• How to end an interview when YOU decide to;
• What the community deserves from you and what the media are hoping for;
• How to take control of an interview in a positive non-adversial way;
• How to recognize troublesome, no-win questions and diplomatically avoid answering them.

The cost of this video and workbook is $396 for SGA members ($495 for non-members).

For more information or to order, contact Pat Turman (972/620-4021; pturman@southerngas.org)

This page update: July 2003