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SGA Residential Marketing Conference Meeting Agenda
July 11-13, 2007   Hyatt Regency    Austin, Texas

Day   Time Topic
1   6:30 PM - 7:30 PM     "Welcome to Austin Reception" and Registration

Dinner On Your Own

2 7:30 AM - 8:30 AM

Continental Breakfast

2 8:30 AM - 10:15 AM General Session with Commercial and Industrial Marketing Conference and Codes and Standards Attendees
2 8:30 AM - 8:40 AM Opening Remarks and Welcome
2 8:40 AM - 9:30 AM

"North American Supply Outlook - Where Do We Go From Here? "
Speaker:  Greg Hopper, Vice President, Lukens Energy Group, a Black & Veatch Corporation

LNG's emerging role in North America's supply portfolio is well documented.  But international supplies have not come on line at the rate expected by many, and there are overhanging uncertainties about how available resources will trade across the Atlantic Basin in the coming years.  Domestic producers meanwhile have sharply increased production in a number of promising areas.  The dynamics around these shifting supply sources make for challenging long term midstream and supply portfolio investment decisions.  In our presentation we will look at some key supply trends and their implications for gas prices and capital investments.

2 9:30 AM - 10:15 AM

"What's Happening or Not Happening in Washington"
Speaker:   Tom Moskitis, Director, External Affairs

American Gas Association


2 10:15 AM - 10:30 AM Refreshment Break
2 10:30 AM - 12:00 PM

Residential Marketing Conference Session 1

2 10:30 AM - 11:15 AM

Presentation on "New Ways to Market and Communicate with Your Customers"

Speaker:  Ken Cuccinelli, Chairman, Quest Fore Inc.

Because of all the message clutter in the marketplace today and the high cost of using many of the traditional communication media, many marketers are redirecting their efforts to offer options that reduce cost, increase impact and greatly enhance their company brand.  Just a few years ago, some of the newest techniques were considered high tech...now many of them are used virtually every day by most consumers.  During this presentation, Cuccinelli will discuss how his firm has been working with many of their clients to stretch their marketing budget; and at the same time, they increase results.

2 11:15 AM - 12:00 PM

Residential Marketing Breakout Session

Items under consideration for the Residential Marketing Breakout Session are:

  • Update on the New Desiccant Product being developing by NovelAire and the Gas Technology Institute for your residential and small commercial customers.
  • Update on the April Serving the High Rise Market Workshop and Updates on Companies' High Rise Projects.
  • Update on Tankless Water Heaters and How Are Companies Seeing Them Installed.
  • Discussio on Green Building Standards and How Companies Are Utilizing Them to Sell More Gas Appliances and Equipment.
2 12:00 PM - 1:15 PM Joint Conference Luncheon
2
12:45 PM - 1:15 PM

Luncheon Presentation:  "LNG Terminal Operations"
Speaker:   Steve Heard, Operations Manager

Southern LNG's Elba Island LNG Plant

2   1:30 PM - 2:15 PM    

General Session

2   1:30 PM - 2:15 PM    

GRI Update Presentation on New Technology

Speaker:  Bill Liss, Managing Director - End Use Solutions

Gas Technology Institute

2 2:15 PM - 2:30 PM Refreshment Break
2   2:30 PM - 3:15 PM    

Panel Discussion:  "Marketing Based Regulatory Strategies"

Panel:  Charles Yarbrough, Vice President Rates and Regulatory Affairs, Atmos Energy Corporation

Jeff Householder, President, Householder and Company, Inc.

Our speakers for this important panel discussion will share their views and thoughts on the latest trends in "Marketing Based Regulatory Strategies" being implemented by companies in the natural gas industry.  After their presentations, the panel will field questions from the audience.

2 3:15 PM - 5:00 PM

Residential Marketing Conference Session II

 
2 3:15 PM - 4:00 PM

"What's Behind the Latest Trends in Residential Consumption?"

Speaker:  Jim Fay, North Star Energy Group

Average household consumption declined steadily from 1985-2000.  After the price of natural gas increased significantly in 2000, the decline in consumption per customer accelerated.  This presentation will present the latest trends and explain the market details behind the numbers.

2   4:00 PM - 5:00 PM    

Presentation and Interactive Session on :  Atmos Energy's Online Web Tools"

Presenters:  Bridget Wallace, Manager, Residential Marketing,

Atmos Energy, MidTex

Mary Jones, Marketing Analyst,Atmos Energy, MidTex

  • Case study/demonstration of the Atmos ENergy online energy management tool developed to allow Atmos customers to analyze and control their own energy bills.
  • Demonstration of the micro site developed for Atmos Energy MidTex invitees for the 2007 SGA Builders and Developers Conference.
2 6:00 PM - 7:00 PM

Business Mixer

Dinner On Your Own

3 7:00 AM - 8:00 AM Conference Breakfast

3

 

8:00 AM - 9:30 AM

 

General Session with Commercial and Industrial Marketing Conference and Codes and Standards Round Table Attendees

Presentation and Interactive Session on: "Winning Conversations:  The Thinking Necessary to Master Business Development for the Energy Professional "

Speaker:  Bill Scheessele, President and CEO,

Mastering Business Development, Inc. (MBDI)

  • Discover the Seven Critical Steps You Need in Your Business Development Process to Succeed.
  • Learn the Psychology Behind Why People Buy and Use It to Out Smart Your COmpetition.
  • Determine If You Have What It Takes to BE a Top Business Development Professional by Learning the 12 Core Competencies of the Top 3 Percent
3 9:30 AM - 10:00 AM Refreshment Break
3 10:00 AM - 11:30 AM

Residential Marketing Conference Session III

2007 SGA Marketing Best Practices Award Winning Entry

Presentation on:  Laclede Gas Company's "Green Building" Partnership Program

Presented by:  Jim Hearing, Manager-Residential Marketing

Laclede Gas Company

Marketing Best Practices Award Runner-Up Entries:

Presentation on:  Piedmont Natural Gas' "Partnering with Home Builders" Program

Presented by:  Cassandra Newsome, Manager Business Support Services, Piedmont Natural Gas

Presentation on:  Atlanta Gas LIght's "Cook It Right Cooking School"

Presented by:  Mark Clay, Account Executive, AGL Resources

3 11:30 AM Conference Adjournment