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Sales, Marketing & Communications-Public Affairs Conference

July 14-16, 2010

 

    

BARTON CREEK RESORT & SPA

8212 Barton Club Drive
Austin, Texas 78735
Reservations: 800.336.6158

Phone: 512-329-4000
Toll Free: 866-572-7369

Fax: 512-329-4597 

 

Sponsored by

The SGA Residential and Commercial & Industrial Sales & Marketing Committees

and the SGA Communications & Public Affairs Committee

 

Co-Chairs for 2010 Marketing, Sales & Communications Conference

  • Ana Hargrove, Manager Marketing & Sales, CenterPoint Energy (Residential Marketing)
  • Lee McElrath, PSNC Energy (Commercial Sales & Marketing)
  • Dave Simorka, Laclede Gas Co. (Industrial Sales & Marketing)
  • Roy Urrutia, Manager Public Affairs, Atmos Energy West Texas (Communications & Public Affairs)

Get Involved!

If you have ideas on topics, speakers, sponsors or exhibits that you would like to see at the 2010 Marketing, Sales & Communications Conference, please contact one of the Co-Chairs, or Lisa Young at SGA.

 

 

Commercial & Industrial Sales & Marketing Track

This track has been designed especially for commercial and industrial sales representatives, supervisors, managers, directors and vice presidents of marketing. The commercial and industrial track offers a unique opportunity for attendees to learn about new commercial gas technologies, future trends, programs designed to increase market share and through-put loads in the commercial and industrial market areas.

 

Residential Sales & Marketing Track

This track offers a unique opportunity for the attendees to learn more about the residential market, new products and technologies, and proven solutions to issues facing your company in the residential marketing area. This residential track has been designed especially for residential sales representatives, supervisors, managers, directors, vice presidents of marketing.

 

Communications & Public Affairs Track

The SGA Communications Roundtable at the Fall Leadership Conference offers sessions and topics covering a wide range of issues facing the natural gas industry. General sessions, joint sessions, and focused round table sessions make this a valuable meeting for professionals from Communications and Public Affairs.

Download their Draft Agenda (updated March 17, 2010)

 

General & Joint Sessions

In addition to the Marketing, Sales & Communications tracks, the Planning Committees have been able to plan several general and joint sessions of interest to all conference attrendees.

 

 

___________________________________________________________________________________

Below is information about the 2009 program.

 

Presentations from the 2009 Marketing Conference

John Snell - Natural Gas Supply & Pricing Discussion

Mike Wheeler - Managing Marketing Programs in Tough Economic Times

Mickey Ford - Best Practices for Improving Sales Productivity During Economic Downturns

Greg Johnson - NGV Panel Introduction

Steve Bernstein - CNG Fueling Systems - Station Construction & Technology

Mark Good - Fueling Natural Gas Vehicles

Ronn Jones - Breaking the Egg: Specifying & Getting CNG Vehicles that Work

Matt Dickman - The Future of Marketing

Ken Yagelski - Impact on the Natural Gas Industry of Recent Federal Programs

Jeff Havens - Uncrapify Your Life!

Presentations from the Commercial/Industrial Breakout Session

John Schumann - Save Energy Now Program - DOE Energy Audits

Ron Snedic - GTI End Use Solutions Commercial and Industrial Technologies

David Baker - Natural Gas Boiler Equipment Update

Rodney Dill - Natural Gas Industry's Key Accounts Website

Ralph Terrell - Working with Energy Service Companies

Greg Johnson - Piedmont Natural Gas Company's Key Accounts Advisory Board

Presentations from the Residential Breakout Session

Ron Snedic - GTI End Use Solutions Residential Technologies

Yvonne Merkel - Atlanta Gas Light's EnergyWise Print Campaign

Chris Cole - DTE Energy's Switch to Natural Gas and $ave

Margaret von Flatern - Texas Gas Service's Natural Gas Vehicle Rebate Program

Jim Hearing - Laclede Gas Company's Greening the Extreme Makeover: Home Edition

Ana Hargrove - CenterPoint Energy's Gas is Better

 

Conference 2009 Agenda and Roster

View and download the final program agenda for the 2009 SGA Marketing Conference.

View and download the attendance roster for the 2009 SGA Marketing Conference.

 

 

Questline Workshop

The 2010 Sales, Marketing & Communications-Public Affairs Conference will feature a free Questline workshop on Wednesday, July 14th at 4:00 PM Central Time. This workshop will allow all participants to become familiar with the Questline products and services that many SGA member-companies are currently using with great success. You must RSVP to Questline if you plan to attend this workshop! For more information, please contact Mary Ferguson at Questline: mferguson@questline.com or call 800-242-3654.

 

 

      General Conference Information

How to register for the conference, make hotel reservations, and other useful information for your comfort and convenience. We wish to make your Conference experience as enjoyable and productive as possible!

 

CONFERENCE

On-Line Registration: Registration for this conference will be handled online at the SGA website. If you require a paper registration form, please contact Debbie Krawzik at 972.620.4012.

Registration Fee for SGA Members: $TBD. Non-Member Registration: $TBD. Please register and make your hotel reservations by: June 22nd, 2010!

Conference Dress

Attire for the conference is business casual.  Although dress for the conference is casual, a few restaurants in the area may require jackets for men and similar attire for ladies.  Hotel meeting rooms can sometimes be cool during the day; you may want to bring a sweater or light jacket to the sessions.

 

HOTEL - Barton Creek Resort & Spa

Reservations & Other Essential Information

Reservations may be made by calling the Barton Creek Resort directly: 800.336.6158. The cut-off date for the SGA room rate is: 5:00 PM CDT, June 22, 2010. Please identify yourself as part of the SGA/Southern Gas Association Group in order to receive the SGA rate of $139.00 per night (approximately $165.00 per night, including taxes and resort fee). Baton Creek Resort asks that you be prepared to provide the following information:

  • Attendee name
  • Home or business address
  • Email address (if any)
  • Requested type of room
  • Requested bed type (i.e. king, double/double, queen, twin or suites)
  • Check-in and check-out dates 

Any requests for special room arrangements must be made at the time of this call.

Self-parking is included in the resort fee for all SGA attendees.

The Barton Creek Resort Fee also includes: toll free, credit card and local calls, fitness center and steam room access, in-room coffee and tea, newspaper delivered Monday through Saturday, self parking, on-property transportation, nature trails, miniature golf as well as gratuities for golf bag handling and housekeeping personnel.  As a “per room” charge (versus per person), the Resort Charge covers all registered room guests.

 

Questions??: Contact Lisa Young at SGA.