SGA Marketing Executives Roundtable

April 20-22, 2008 - Grand Hyatt -- Atlanta GA

Part of the SGA Management Conference

Roundtable Co-Chairs:

Kevin Webber, TECO Partners  kwebber@tecoenergy.com

Ranelle Warfield, Piedmont Natural Gas  ranelle.warfield@piedmontng.com

Each year this conference is held in conjunction with SGA's Management Conference. The meeting features presentations and round table discussions and is designed for vice presidents of marketing, directors of marketing, division sales managers and other senior marketing officers and managers in the natural gas industry.

Presentations from the Conference

Jeff Taggart - National Association of Home Builders - Green Building Program

Maria Pia Iannariello - Using Carbon Credits as a Marketing Tool

Kelley Grimes - Atmos Energy's Marketing Best Practices Award-Winners

Donna Peeples - The GREEN TEAM Update

     (NOTE: The Porter-Novelli video is not included. It will be available shortly.)

Ana Hargrove - CenterPoint Energy's Luxury On Demand Marketing Best Practices Award-Winner

    

Topics for the 2008 Roundtable

SGA GREEN TEAM - Status Updates

• Gas industry messaging, graphics and taglines and logo
• What the market research has taught us
• A third-party verified emissions calculator for the gas industry
• Benchmark Green corporate policies and best practices

Green Building Standards and the Gas Industry

• Green Building Standards from the National Association of Home Builders, the US Green Building Council (LEED) and the American Gas Association
• Carbon markets and the standardization of carbon credits trading
• Learn how you can effectively use the GREEN phenomenon as a most powerful marketing tool

Presentation of the 2008 SGA Marketing Best Practices Award Winners

• The seventh annual presentation of the gas industry award-winning sales and marketing programs
• Learn from the best examples of customer acquisition and retention strategies
• Hear about customer infill projects that really yield big results
• Marketing ideas you can take home and implement right away

FIELD TRIP - High Rise Success Story in the Metro Atlanta Area

• Visit a local natural gas high-rise multifamily project
• See the latest in vertical mains construction practices
• Gain new perspective in dealing with large project developers

Contact: Larry Farthing, SGA Vice President at  lfarthing@southerngas.org

.