2007 Marketing Round Table Outline (2008 Agenda will be similar in format and will focus on current issues)
Presentation: "Leveraging Your #1 Asset: The Power of Data", Hunter Shepherd,
Integrative Logic Marketing Group, Atlanta, GA
While most companies have long recognized the value of customer data, many are not translating that knowledge into revenue-producing action. Integrative Logic was formed to fill a void in the direct-to-consumer market where data analytics drive marketing programs to support a consumer-centric marketing strategy, focused on increasing sales and brand loyalty. Even today, most data analytics are used to react to or understand events. This is much different than the proactive plan that companies must embrace, especially in today’s oversaturated and increasingly competitive market. This approach directly ties marketing programs to actual consumer behavior, predictive trends and group aggregation—and ultimately drives demand.
You collect a lot of data about your customers through a number of sources—from call centers to transactional databases to marketing communications. Are you leveraging this valuable information to improve customer relationships and profitability, or is it languishing in an untapped database? Using the science of data in marketing efforts can drive new levels of emotional value for your customers and financial success for your company.
Explore what data can do for you. Learn to ask the right questions to accelerate the use of data in your marketing strategy. Discover how comprehensive programs that proactively communicate meaningful information to your customers create stronger emotional bonds, which translate into increased customer satisfaction, brand loyalty and customer spend.
Presentation: "Industry Leading Web-Based CRM Software", Scott Kovacs, SAP
In an environment where many companies have lost sight of the real meaning of customer relationship management (CRM), it's critical to remember what CRM is about. It's about acquiring and retaining customers, improving customer loyalty, gaining customer insight, and implementing customer-focused strategies. A true customer-centric enterprise helps your company drive new growth, maintain competitive agility, and attain operational excellence.
In this presentation and demonstration, you’ll be able to experience "CRM without compromise." This web-based CRM software application has been tailored to the customer relationship manager’s needs – for rapid adoption and user productivity, quick time to value, and seamless, best-practice operations between front- and back-office. You can avoid CRM tradeoffs with applications that are:
Simple – Drive user uptake and effectiveness with an intuitive, web-based user interface that's unified across our CRM solutions – delivering deep CRM software capabilities uniquely tailored for business users.
Flexible – Choose the right CRM solution for the right situation with flexible deployment models that include on-premise, on-demand, and hybrid.
Comprehensive – Provide an exceptional and consistent customer experience with front-office capabilities for all channels across marketing, sales, and service; embedded analytics; and end-to-end, industry-specific processes – delivered on a dynamic web-based platform.
SAP CRM software has helped the best-run companies in more than 25 industries make the most of relationships with customers by capitalizing on customer insight, improving front-line efficiency and effectiveness, streamlining critical business processes across and beyond customer touch points, and quickly adapting to changing business and customer needs.
Learn about CRM on-demand options that are easy-to-use, web-based, and available on a subscription basis. With this powerful tool, organizations can act immediately to improve sales, service, and marketing effectiveness – while still keeping strategic options open and without compromising cost-effectiveness or user adoption.
